Down & Dirty Brand Accelerator

WE’VE SOLVED THE “IMPOSSIBLE” IRON TRIANGLE.

Expedited & economical brand building without compromise.

Next Cohort Begins Oct 2024

QUALITY

Bulletproof & futureproof foundations.

We’ve seen time and time again founders wasting their limited funds on flimsy, unconsidered work and have to start over again — or worse, meet an early death. Brand building is not an art project but informed decisions on how to win. And we don’t like losing ;).

FAST

Fast-tracked without cutting corners.

To successfully break the rules, you must have first mastered them. As seasoned pros that have seen more than our fair share of action, we know which parts of the process are “sacred cows” and which can be shortcutted without compromise.

ECONOMICAL

~$35k in savings. Invaluable branding education.

Instead of presenting to you, we’re putting you to work as a brand strategist. Part accelerator, part masterclass, you will be taught and guided firsthand by internationally renowned strategist, Vannett Li.

What to Expect

x3 Person Max Per Accelerator Circuit

Kept intentionally small to maximize personal attention & cross pollination learning.

8 Week Sprint

See our sample schedule.

$8,060 USD
$2k deposit

• w/ Packaging: +$2,000 USD
• w/ Naming: +$2,000 USD
• Bare Bones Track: -$3,000 USD

What You Get

Brand Foundations

Futureproof strategic foundations that will inform all future brand touchpoints & investor communications

Problem Opportunity Statement
Positioning Statement
Competitive Analysis
Ideal Customer Profile
Brand Idea
Brand Persona
Brand Personality
Brand Tone of Voice

Brand Narrative

Succinct & sticky high-level brand messaging that cuts through the noise

Brand One-liner
customer facing value proposition
Brand Pitch
15 sec verbal response to “What is X and why should I care?”
Brand Hero Reasons to Believe
Social Pillars

Product Narrative

Differentiated & ownable messaging that seals the deal, for SaaS / B2B, the product is your service offering.

Product Philosophy
Product Hero Reasons to Believe
Product Tablestake Reasons to Believe
Product Naming Convention

Brand Execution

A meticulously designed visual identity system that will flex and grow with your brand

Brand Visual Identity System
Logo
Color Palette
Typography System
Photography / Graphic Direction
Website HP Snippet
IG 3x3 Mockup
Presentation Template
Asset Folder
One-Pager Brand Guidelines

Execution Cont.

NAMING (add-on) +$2k

Naming brief creation (to guide naming brainstorming)
x2-3 options per brand territory (x1-2)
Options will be vetted via search on USPTO Trademark Electronic Search System (TESS)
Client will need to submit final selects to trademark lawyer

PACKAGING (add-on) +$2k

Packaging Mockup Renderings
- Up to x3 SKUs
- Primary, front panel only
Packaging Communications All Panel Layout Brief

BARE BONES TRACK -$3k

Moodboard
“Un-Designed” Presentation Template
i.e. typed out logo with a “stock” font versus custom designed wordmark
Can be paired with Naming track, but cannot be paired with the Packaging track.